SENTIMENT ANALYSIS

What do people say about your products online? Do you handle your customer feedback effectively?  How much damage can a negative comment online ruin your reputation as a business just because you didn’t see it or didn’t act on it. Sentiment analysis allows businesses to monitor and analyze customer opinions and feedback. This information is crucial for understanding customer satisfaction, identifying areas for improvement, and managing the company’s online reputation. Analyzing sentiments expressed by customers regarding products or services can provide valuable insights for product development. Understanding what customers like or dislike can guide the development of new features or improvements.

Infotrace Analytics offers various services in sentiment analysis, leveraging natural language processing (NLP) and machine learning techniques to analyze and interpret opinions, emotions, and attitudes expressed in textual data.

Here are services we provide in the field of sentiment analysis:

1. Social Media Monitoring:

   – Tracking and analyzing sentiments expressed on social media platforms to understand public opinion about a brand, product, or topic.

2. Brand Monitoring and Reputation Management:

   – Monitoring online mentions and sentiment surrounding a brand to assess its reputation and identify areas for improvement.

3. Customer Feedback Analysis:

   – Analyzing customer reviews, feedback, and surveys to understand customer satisfaction and sentiments toward products or services.

4. Product and Service Reviews:

   – Evaluating sentiments expressed in product or service reviews to identify strengths, weaknesses, and areas for enhancement.

5. Market Research:

   – Conducting sentiment analysis on market trends, consumer preferences, and industry perceptions to inform strategic decision-making.

6. News and Media Monitoring:

   – Analyzing news articles, blogs, and other media sources to gauge public sentiment on specific topics or events.

7. Employee Feedback Analysis:

   – Assessing sentiments expressed in employee surveys or internal communications to understand employee satisfaction and engagement.

8. Competitor Analysis:

   – Analyzing sentiments related to competitors to gain insights into market positioning and identify competitive advantages or challenges.

9. Political and Public Opinion Analysis:

   – Monitoring sentiments related to political figures, policies, and public issues to understand public opinion dynamics.

sentiments related to events, conferences, or marketing campaigns to gauge their impact and success.

10. Voice of the Customer (VoC) Analysis:

    – Extracting insights from customer interactions, such as customer support calls, to understand and improve customer experience.